Before we speak
Rove is live competitor intelligence for brands that win at the shelf, not above the line. It gathers what is happening to your products and your competitors’ across the retailers that matter: every price, promotion, ranking, review and search term, every week. And it tells your teams what to do about it while it still counts.
Results from the Ultimate Products (UK) case study, see below.
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How Rove works
If your teams had the read on Tuesday afternoon, they could act on it by Wednesday morning. These are the three types of move teams see most often.
The move
A listing is sliding on reviews. Rove shows the cause, such as missing items on arrival, a product fault or a misleading description.
Why the window is closing
Poor reviews drag down conversion and ranking. The sooner the cause is fixed, the faster the listing recovers.
Talk this throughThe move
A competitor cuts its price, starts a promotion or goes out of stock. Rove flags it, and your team adjusts price, promotion and ad spend.
Why the window is closing
The window is often short. Teams that wait for the quarterly review have already spent the money.
Talk this throughThe move
Rove compares your listings with the strongest in the category and shows which features, titles and bullet points are missing.
Why the window is closing
Platforms change their rules all the time. Teams that apply new requirements early get found more easily.
Talk this throughThese examples show types of move. In the demo you see the current read with real data from your category.
The first read
For every product group, Rove summarises what is happening in the market and what it means for you.
Price ranges, price tiers and outliers. You see where your products stand against the competition.
Who runs a deal, how deep and for how long. You see where promotions move the market.
Stars, volume and the reasons behind praise and criticism. You know why a product wins or loses.
Search trends and brand share over time. You see early where demand is shifting.
Case study · Ultimate Products
Ultimate Products sells many brands across many categories against bigger names, and wins by moving first, not by outspending them. Here is what the first months on Rove have delivered, by team.
The savings covered the full year of Rove inside the first month of using it.
Spend is pulled off listings the moment a rival goes out of stock or wins the buy box, and put where it converts. Only 12% of the range is on Rove so far.
Range building now starts from the shelf read: who sells, at what price, with which features, and what buyers say.
Sales and rank data sit next to the reviews, so the team knows why a product is winning or losing, not just that it is.
“Rove replaced a research process that took us weeks with something we check every Monday morning. We stopped finding out second.”
What Rove gives you
Three steps that make the difference between watching and acting.
Price changes, promotions, rank shifts, reviews and search trends across the top products in each category you care about, refreshed every week and precise to the listing.
Each read ends in actions, not a data dump: where to price, when to promote, where the marketing spend converts, what to build next and what to drop. Alerts the moment a rival moves.
Lean teams act faster and spend sharper, and the results show up in the numbers within weeks: less wasted spend, more margin held, decisions made in hours rather than quarters.
Our conversation
No slides. We work live on one of your categories.